WE Gallery made its first special photo shoot of iconic items from its collection at the famous Casa Gerassi in São Paulo. It was a part of an annual project exploring the interaction between collectible design and architecture.
Taking on the role of set designer, Sacha Ore was invited by WE Gallery to compose a series of design arrangements within the walls of Casa Gerassi, establishing a subtle dialogue between the architecture and the rare Brazilian furniture and art pieces.
About Casa Gerassi: In 1964, Pulitzer Prize winner Paulo Mendes da Rocha built his first prefabricated building, which was his own home. Thirty-five years later, he used this experience to design the house for engineer Antonio Gerassi in a quiet residential neighbourhood of São Paulo.
About Casa Gerassi: The building is unique in that it is assembled from a minimal number of pre-made concrete blocks. Their dimensions were precisely calculated taking into account transportation and installation on site. It is noteworthy that the structure is held together solely by gravity: it can be disassembled and reassembled like a LEGO construction set.
The vast windows of the house flood the rooms with light and offer a view of the ever-changing landscape of the green garden. The neutrality of the finishes allows the objects that fill the interiors to express themselves freely and fully, as if in a gallery space.
Iconic Brazilian design pieces arranged within the architecture of Casa Gerassi in São Paulo.
The house becomes a perfect background to showcase collectible design and art pieces.
Objects positioned along the staircase emphasize the sculptural character of the architecture.
An authentic architectural setting paired together with collectible design.
This set design showcases rare 20th-century design pieces by renowned masters such as Joaquim Tenreiro, Jorge Zalszupin and Sérgio Rodrigues.
A design arrangement in dialogue with raw concrete finishes and natural lighting of Casa Gerassi.
